Chapter 5: Strategies for Marketing, Sales and Promotion
1. Who said web presence is not important? Just look at the Guinness' month-long campaign on the so called Adam King. But who grabs the headlines? Josh Lim, a web designer who first registered the www.whoisadamking.com (or view it here the real mccoy) .. and leaving Guinness furious and asking him to withdraw for multiple breaches: trademark violation, impersonation, fraud and etc. And the real one is on the nonsense web address - www.malaysia.net/adamking? (or see it here). So, who says registering for IP address/domain name (hence a web presence) for a trademark such as that is not an utmost importance? (new - uploaded 20 July 2002)
>> Read the accompanying stories related to this.
- This is not Adam King by Chee Yih Yang from Tech.Plus, The Star, 18 July 2002.
- Will the real Adam King please stand up, also from Tech.Plus of the same date.
2. Creating Web Presence, a compilation of articles appeared in In-Tech, The Star on November 13rd, 2001. (uploaded 19/11/2001)
4. http://www.zdnet.com/ecommerce/filters/sublanding/0,10385,6006111,00.html shows Best Practices in Web site development. The site lists the best and worst examples of web site design as well as provides a proper methodology in developing a web site.
5. ABC Malaysia starts Website Audit from The Star, November 20th, 2001 (new - uploaded 24/11/2001)
Addendum Page
